Do not get hung up on monotonous posts. For restaurants, these are usually photographs of food, for children’s goods, cute babies, for clothing brands, photographs of clothes and shoes from the available assortment.
Give people more useful tips, humor, polls, news, niche collections and so on. Sometimes it will be useful to publish provocative poststhis will help to unleash a discussion between subscribers, to find out their opinion. But with this, as with humor, you need to be very careful.
There are times when a post common to all social networks is permissible. For example, a sale of a new service, a promotion, an event, etc. Also, this is permissible in cases where your target audience in different social networks do not overlap. To buy instagram views this is an important step.
Demonstration of the brand on relevant and holiday topics
Do not miss all sorts of holidaysat this time you can show yourself in all its glory. Plus, this is a great chance to promote your brand among an “undeveloped” audience, and to remind existing subscribers about yourself.
- Did any important event happen in your niche? Is there an option to “get attached” to an urgent topic that is on everyone’s lips? Act.
But there is a dark side to using relevant topics. Some brands go beyond the scope of the possible and try to “try on” topics that are better left alone. For example, you should go for the tragic events.
Yes, this will give a certain share of hype, but you can say goodbye to your reputation. Although, supporters of the opinion that black PR is also PR, may hold a different opinion.
Brand on instagram
- Hash and geotags also promote the brand. At the very beginning, we talked about which tags should not be used. To optimize brand promotion, you need to focus on local hashtags. They will allow people in your area to find you.
- For example, instead of adding a general #nature, use a hashtag that includes your location.
If people are looking on Instagram for a hairdresser in Yekaterinburg, use tags hairdresser. Please note that in some cases, common abbreviations are more common:
In the example above, we see that the request “hairdresser” is more popular not only among the stylists themselves, but also among those who are looking for them. No matter how trite it sounds, but to be popular with your audience, you need to start thinking and doing as your audience.
- Using geotags is another Instagram promotion strategy that many companies forget and ignore. If you want subscribers to discover your brand, you need to tell them where to find you.
- You can use both the exact label of your address and similar places and establishments. In both cases, this is a direct path to growth.
It may seem that the promotion of your brand on Instagram is extremely difficult and dreary. This is not true. Yes, from afar everything looks scary. Yes, sometimes it even seems that you just can’t do it. And yet, if you don’t be afraid and do, the results will gradually begin to appear.